Table of Contents
Introduction: What is Internal Linking?
Internal links connect one page of your website to another, guiding both users and search engines.
Benefits of Internal Linking for SEO
- Distributes link juice across your site.
- Helps Google discover new pages.
- Improves user navigation.
Choosing the Right Anchor Text
- Be descriptive, not generic.
- Example: Instead of “Click Here”, use “Learn On-Page SEO Basics”.
Linking to High-Priority Pages
Prioritize pages you want to rank higher.
Avoiding Over-Optimization
Don’t link too many times from one page — keep it natural.
Tools to Track Internal Links
- Screaming Frog
- Google Search Console
Conclusion
Strategic internal linking is an easy, cost-free way to improve rankings and engagement.
