What Is Local Keyword Research?
It’s the process of finding search terms that combine your services/products with a specific location.
Example: “Pizza delivery in Lahore”
How to Find Local Keywords
- Use Google Keyword Planner
- Check Google Autocomplete & People Also Ask
- Analyze Competitors’ Keywords
Best Practices
- Include city, area, or neighborhood names
- Use location-based service keywords
- Optimize for voice search queries like “near me”
Final Thoughts
Targeting the right local keywords ensures your business appears in front of customers who are ready to buy.
