Table of Contents
A meta description is the short text that appears under your page title in search results. It’s your chance to convince users to click.
Ideal Character Count
- 150–160 characters for desktop.
- 120 characters for mobile.
Using Keywords Naturally
Include your primary keyword and LSI keywords without sounding forced.
Making Descriptions Engaging & Click-Worthy
- Use action words like “Learn”, “Discover”, “Boost”.
- Add numbers for credibility.
Examples of High-Converting Meta Descriptions
“Learn how to write SEO-friendly meta descriptions that drive clicks and boost rankings in this step-by-step guide.”
Tools to Analyze Meta Descriptions
- Rank Math
- SEMRush
Conclusion
Meta descriptions may not be a direct ranking factor, but they can drastically improve CTR, which helps SEO.
